Haajar and Terrence Collins spent years building the award winning Fūd Vybez before turning the trailer where it all began into something new. Frūt Vybez is colorful, creative and unapologetically fun, but underneath the designer fruit cups and homemade punch is a much bigger plan: teaching their children how a family builds something that can outlive one generation.

Jason Carillo built Mama O’s Sarap Stop around the Filipino food his mother made for him, his faith and a belief that the best meals create more than customers. They create conversations, memories and, every once in a while, the unmistakable feeling that you have somehow found your way home.

Ultrarunner and endurance athlete Amelia Badeau spent years showing up to races before realizing she wanted to create them. Through IronMomma Events, she is building themed runs, community experiences and purpose driven events designed for people who want more than another start line and finish line

Leeann Overby and Amber Lynch started Too Twisted Boutique with one shelf, one table and a shared love of making things. Today, their growing collection of gifts, fragrance, accessories and handmade finds takes two vehicles to get to an event, and the storefront they dream about no longer feels quite so far away.

Chef Ashlie Head started making pasta after leaving a career that no longer fulfilled her. A year later, Mangia Y’all has grown into organic handmade pasta, farm to table meal prep and the kind of food Ashlie hopes can take people somewhere familiar.

California Smothered Burritos began in 2013 with founder Jim Masiella, a love of green chile and the memory of his son Jimmy. More than a decade later, Elaine Essary is keeping the truck rolling with smothered burritos, fresh ingredients and a business that has become part of Chattanooga’s food truck community.

What began with açaí bowls in Bristol, Virginia, has grown into seven storefronts, two food trucks and a Cleveland location built around fresh fruit, colorful bowls, matcha, coffee and a growing appetite for superfood.

Amber Barnes spent years around fresh tallow without giving much thought to what happened to it next. A simple question sent her looking for answers and eventually led to A & J Tallow Co., where an old ingredient has found a new place in her handcrafted skincare.

Katoura and Michael Hyatt did not spend years waiting for the perfect moment to start South Side Soda & Grill. An idea for a dirty soda tent caught their attention, and seven days later they were in business.

Beth and Kendale Chapman spent years visiting festivals, studying food trucks and telling each other the same thing: “This should be us.” Now FiddyCafe is theirs, with breakfast, smoked meats, creative wings and plenty of personality on the menu.

Martin and Nicholas Yaddow are building Simply Gemuine one fragrance, one customer and one idea at a time, with a vision that reaches far beyond the products on their table today.

Lauren Sisemore has spent 16 years caring for people as a nurse. With Ooh La Lemonade, she found another way to serve people, this time with fresh squeezed lemonade, creative drinks, sweet treats and a growing fleet of mobile trailers.

For Becky Cooke, permanent jewelry is personal. At Jewel Haven, a bracelet, necklace or customized connector is meant to carry a memory long after the appointment is over.

For Danielle Phillips, Spill the Beans has become more than a mobile coffee business. It is a place for connection, a family experience and, now, the inspiration for a children's book born from life at the market.

Smashboyz started beneath a tent in downtown Chattanooga and grew into a food truck with a following hungry for smashburgers, premium hot dogs, grilled cheese and tallow fries. Now customers are already asking what comes next.

Lakissia Ervin started Mo Lemonade Cafe with a tent and lemonade after her restaurant closed during COVID. Today, the menu has grown to include açaí bowls, smoothies, salads and plenty of reasons to stop when you see the trailer.

Behind Chilly Bone’s Shaved Ice & More is the Lingle family, a love of Halloween, a menu full of personality and an idea that began with Adam Lingle wanting to create something his children could one day call their own.