Leeann Overby and Amber Lynch started Too Twisted Boutique with one shelf, one table and a shared love of making things. Today, their growing collection of gifts, fragrance, accessories and handmade finds takes two vehicles to get to an event, and the storefront they dream about no longer feels quite so far away.

By Sara Turney

There is a fairly reliable way to measure the growth of Too Twisted Boutique.

Count the vehicles.

When Leeann Overby and Amber Lynch first started, their entire setup consisted of one shelf and one table. Today, getting Too Twisted to an event requires two vehicles packed with badge reels, car freshies, cups, pens, keychains, bookmarks, body butter, wax melts, laundry scent boosters, car diffusers, pop sockets and an assortment that continues to grow whenever the two women find something else they want to create.

For Leeann and Amber, that difference between one table and two packed vehicles is more than a logistical complication.

It is proof that people have responded to what they are building.

“How much we have grown!!” is what they point to when asked what makes them proudest.

The business has grown alongside a friendship that began years before Too Twisted had a name. Leeann and Amber are sisters in law, but that description does not quite cover the relationship. They call themselves sisters at heart and best friends.

They met in 2014 and, in their telling, bonded over cake and shenanigans.

Eventually, crafting became part of the story too.

They already enjoyed making things. They liked fragrances, reading and finding products that reflected their personalities. Instead of forcing those interests into a narrow business concept, they built Too Twisted wide enough to hold all of them.

That is why asking what kind of boutique they run produces a fairly long answer.

It is also why walking past their booth without stopping to look can be difficult.

The business looks a lot like the women behind it

Leeann and Amber did not invent personalities for Too Twisted Boutique.

They brought their own.

“We are both very Twisted and have crazy sense of humors,” they say. “What you see is who we are!!”

That may be the most important thing to understand about the brand.

The humor is not something added to a product after it has been made. It influences what they choose to create in the first place.

It shows up in the sayings customers discover on badge reels. It appears in fragrance names that make people stop and reread a label. It gives the booth an unmistakable sense that the women selling these things are enjoying themselves too.

They also use the products they sell.

Ask Leeann and Amber to choose the single product that best represents Too Twisted and they resist the assignment entirely.

“It would be very difficult to narrow it down to one thing,” they say. “We absolutely love all our products! We use them ourselves!”

That enthusiasm matters because Too Twisted is not a boutique assembled around whatever happens to be trending at the moment. The assortment reflects the things Leeann and Amber genuinely enjoy.

They read, so there are bookmarks.

They love fragrance, so scent appears throughout the business.

They use badge reels at work and apparently cannot resist changing them, so customers now have plenty of those to choose from too.

The business became an extension of the things they were already drawn to.

Or, as Leeann and Amber put it, “Our business is our hobby! Otherwise we would be just broke broke.”

Badge reels have a following of their own

Their customers may not agree on everything, but they have made two preferences fairly clear.

Badge reels and car freshies are favorites.

The badge reels are particularly appropriate for Too Twisted because Leeann and Amber already understand the customer who wants more than one.

They are that customer.

They admit to being addicted to changing their own badge reels at work, and the sayings available on them have become one of the things that surprise people when they visit the booth.

A functional item does not have to be boring simply because you have to wear it to work.

That philosophy fits Too Twisted perfectly.

Then there are the car freshies, which bring another major part of the boutique into play.

Fragrance.

Two scents Leeann and Amber particularly love are Butt Naked and Vanilla Pineapple Margarita.

Yes, Butt Naked.

The names get reactions.

Of course they do.

A person walking through a festival may not have arrived intending to have a conversation about what Butt Naked smells like, but Too Twisted Boutique has apparently decided life is more interesting when that possibility remains open.

The fragrance side extends well beyond freshies. Customers can also find wax melts, car diffusers, laundry scent boosters and body products, depending on the season and event.

That last part matters.

Leeann and Amber have learned that not every product appreciates an outdoor festival in the middle of summer.

Sometimes the weather gets a vote

Body products and wax melts generally stay home when the weather gets too hot.

It is one of those small details that reveals how much practical knowledge sits behind a vendor booth.

Customers see the finished display.

The vendors have already checked the weather, considered which products can survive the temperature, loaded inventory, packed displays, transported everything to the event, unloaded it and rebuilt a temporary store from the ground up.

Then, when the event ends, they reverse the entire process.

For Too Twisted, that process now takes two vehicles.

The growing inventory gives Leeann and Amber more to offer, but it also means more to manage. What started as a shelf and a table has become a genuine mobile retail operation.

The dream is eventually to give all of it a permanent home.

The storefront is the big goal

Leeann and Amber want a storefront.

Not simply because having a shop would eliminate some loading and unloading, although anyone who has packed two vehicles after a long festival day would probably understand that argument.

A permanent location would give Too Twisted room to become more of what they already imagine it can be.

They would also like the business to grow enough that they could have multiple teams working different events on the same day. Instead of choosing between two opportunities, Too Twisted could show up at both.

Ultimately, they would love for the business to become their full time work.

That dream feels considerably different when you remember where they started.

One shelf.

One table.

The storefront is not here yet, but neither were the two carloads of inventory when Leeann and Amber first began.

Growth has already taught them not to assume today's version of the business is the final one.

Not every festival day is a good one

The bright displays and funny products do not eliminate the difficult side of being an event vendor.

Leeann and Amber are candid about that.

Sometimes you prepare for an event, pack everything, travel, set up and discover there simply are not enough people there.

Vendors absorb that risk.

A slow event does not return the hours spent preparing for it. It does not refund the cost of inventory, fuel or supplies. At the end of the day, everything still has to be packed back into the vehicles and taken home.

Getting Too Twisted in front of enough people has been one of Leeann and Amber's biggest challenges.

So has the rising cost of supplies.

They want customers to feel like they can find good deals at their booth, but maintaining that becomes harder when the materials behind the products cost more.

That tension is familiar to small businesses everywhere. Customers are watching their budgets while the business is watching its own costs rise.

Leeann and Amber are trying to grow in the space between those two realities.

What happens at the booth matters too

For all the work involved, festivals remain one of Leeann and Amber's favorite parts of Too Twisted.

They get to meet new people.

They get to see regular customers again.

Someone who found them at one event recognizes the booth at another and comes back to see what is new.

For a business without a permanent storefront, those moments matter enormously.

The booth becomes the store.

The festival circuit becomes a collection of temporary neighborhoods.

Returning customers become the people who prove that Too Twisted was memorable enough to look for again.

Leeann and Amber describe their customers as one of their biggest successes.

“We meet the best people from all walks of life,” they say. “The more we grow the more we meet!”

That answer says quite a bit about the kind of growth they value.

More sales matter. A storefront matters. Being able to make Too Twisted their full time work certainly matters.

But growth has also meant a larger circle of people.

There is freedom in making something your own

Leeann and Amber also talk openly about mental health and the role Too Twisted plays in giving them a place to create.

“ADHD & Shenanigans!” they write. “We meet all different types of people & get to do the things that make us happy! Mental health matters!”

Underneath the humor is something more substantial.

They have created a business that gives them room to be themselves.

There is no corporate buyer telling them a product is too strange for the shelf. No rule says the boutique has to choose between fragrance, accessories, body products or bookmarks because businesses are supposed to fit neatly into one category.

Leeann and Amber decide.

“Glitter, chaos, and shenanigans!! The freedom to sell what we want!!” is how they describe what they enjoy about running the business.

That freedom has helped shape an assortment that feels less like a carefully engineered retail category and more like walking into a space curated by two friends who want to show you everything they currently love.

Some of it is useful.

Some of it smells good.

Some of it is funny.

Some of it exists because they wanted to make it.

Together, it makes sense because it belongs to them.

Their advice sounds a lot like Too Twisted

Leeann and Amber have learned enough from building the business to know that difficult days are not evidence that the idea was wrong.

Their advice to someone considering starting something of their own is to resist the temptation to make themselves smaller or safer simply because that is what people expect.

“Be yourself! Grow outside the box, and don’t be scared to do so! Keep going and don’t give up when it gets hard!”

It would be difficult to find advice that better describes the business giving it.

Too Twisted has grown precisely because Leeann and Amber did not force themselves into somebody else's version of what a boutique was supposed to look like.

They made the things they liked.

They let their humor show.

They kept adding products.

They learned what customers came back for.

They accepted that some events would be disappointing and went to the next one anyway.

Eventually, the single table stopped being enough.

There may be more road ahead before the storefront

Leeann and Amber want to travel farther with Too Twisted Boutique, including taking the business to more out of state events.

They are even asking customers where they should go next.

That means the two vehicles may accumulate quite a few more miles before everything eventually finds its way into the storefront they hope to open.

In the meantime, Too Twisted continues online through the Too Twisted Boutique VIP Facebook community and in person wherever Leeann and Amber set up next.

The inventory will change.

There will be new sayings and new scents. Something they have not thought of yet will probably end up occupying space in one of those vehicles. A customer will discover a badge reel they absolutely did not need until they saw it. Someone will ask what Butt Naked smells like.

Leeann and Amber will keep making things.

That may be the most appealing part of their story.

Too Twisted Boutique did not begin because two people sat down and calculated the perfect retail concept.

It grew out of a relationship.

Leeann and Amber met in 2014, became family and best friends, discovered how much they enjoyed creating together and eventually put those creations onto a shelf and a table to see what would happen.

People bought them.

So they made more.

People came back.

So they kept going.

Now it takes two vehicles to carry what they have built, and the two women who once needed only one table are talking seriously about a storefront, multiple event teams and the possibility of doing this full time.

That is not a small story.

It is what growth often looks like before anyone cuts a ribbon on a storefront.

Sometimes it looks like two best friends standing beside a couple of overpacked vehicles, wondering how on earth they are going to fit everything inside.

And being pretty happy that they have the problem.

Meet Too Twisted Boutique: Two Best Friends, Two Carloads and a Business That Keeps Getting Bigger